Websites, service portals, search, campaigns and content for UAE government and public sector entities. Arabic-first, accessible by default and measured to the service completed, not the click.
Our Dubai team will review your website, service pages and search visibility, then contact you to walk through prioritised next steps.
Demo wordmarks for design preview. The names are fictional and will be replaced with approved client logos before launch.
Am I eligible? What do I need? How long will it take? Residents ask Google, an AI assistant, a friend on WhatsApp or your call centre before they apply. We design every step so more of them find the right answer and finish the service the first time.
A resident hears about a new service, a change or a campaign on social media, the radio, a billboard or a WhatsApp forward.
Then they search: "renew permit online", "service centre near me", "طريقة تجديد التصريح", on Google and in AI assistants.
They need to know who's eligible, what to bring, how long it takes and what it costs, in plain words, on a phone.
They apply online, sign in with UAE PASS, book an appointment or visit a service centre, ideally in one go.
They rate the service, ask a follow-up question or report an issue, and expect a fast, accurate answer.
We review your services the way residents find them: on a phone, in Arabic and English, starting from a Google search or an AI answer. You keep the findings whether or not you work with us.
How many taps it takes to go from a search to a completed application, and where residents drop off on mobile.
Whether Google and AI assistants answer questions about your services accurately, in Arabic and English, and link to your official page.
A quick check against WCAG 2.1 AA: contrast, zoom, keyboard access, screen readers, captions and alt text.
Whether both languages say the same thing, and whether residents can understand it without calling you.
Who your campaigns reach, in which languages, and how quickly questions on social media get answered.
Whether service completions, calls avoided and satisfaction are tracked, not just page views.
What you getA prioritised list of fixes, walked through with you by our Dubai team
Get my free reviewPortals, search, campaigns, social, content, production and service chat from one Dubai team, so the message in a campaign matches the service page it lands on and the answer residents get when they ask.
Bilingual, mobile-first websites and service portals built on the UAE Design System or your own brand guidelines. Clear service pages, forms that work on a phone, UAE PASS sign-in where your platform supports it, and accessibility built in from the first wireframe.
Illustrative interface
Residents search in Arabic and English, and more of them now ask AI assistants. We structure service pages, FAQs and schema so Google and AI assistants give accurate answers that point to your official page, and keep a Google Business Profile current for every service centre.
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Campaigns on YouTube, Meta, TikTok, Snapchat, Google, radio and outdoor, in Arabic, English and the community languages residents speak. Clear calls to action, frequency planned per audience, and reporting on reach, recall and the actions that follow.
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Bilingual content calendars, community management and fast, accurate replies on the channels residents use. Every post moves through your approval flow, and we prepare holding statements and escalation paths before you need them.
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Native Arabic and English writers turn policy into clear service content: who it's for, what to bring, how long it takes and what it costs. The same information in both languages, written for screen readers and for people reading on a phone.
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Our Dubai production team films service explainers, campaign spots, interviews and event coverage, records Arabic and English voice-overs, and delivers captioned cuts for every channel, from the website to social and the screens in your service centres.
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Assistants trained on your approved service content answer common questions in Arabic and English around the clock, link to the right service and hand over to your team when a question needs a person. Connected to your CRM where your IT team approves.
Illustrative interface
From a federal ministry to a municipality, a free zone or a semi-government company. Each one serves different people, answers different questions and works to different approvals, so pick yours to see where we usually start.
National services and policies explained once, clearly, in Arabic and English. Service pages aligned with the UAE Design System, national campaigns and accessible content for residents in every emirate.
Example searchesEmirate-level services residents use every week. Clear service journeys, service centre pages with opening hours, and campaigns that explain changes before they happen.
Example searchesPermits, inspections, parks, waste and roads. Plain-language guides, project updates residents can follow and seasonal campaigns that change behaviour.
Example searchesJourneys are planned on a phone. Trip planners, fares and service changes explained clearly, real-time updates on social, and campaigns for new routes and services.
Example searchesHealth information people act on. Screening and vaccination campaigns, facility finders and content reviewed against your medical and communications approvals.
Example searchesSafety messages that reach everyone, fast. Awareness campaigns in many languages, clear emergency information and social channels ready for urgent updates.
Example searchesBills, connections and conservation. Self-service journeys that reduce calls, outage updates, and campaigns that encourage saving water and energy.
Example searchesInvestors compare jurisdictions before they call. Clear setup guides, sector pages, LinkedIn and search campaigns in priority markets, and enquiries tracked to your CRM.
Example searchesVisitors plan with photos and reviews. Destination and event pages, heritage storytelling, multilingual content and campaigns timed to the season.
Example searchesSupport that reaches the people who need it. Plain-language eligibility guides, community-language outreach and channels that are easy for older residents and people of determination to use.
Example searchesProgrammes students and parents understand. Scholarship and programme pages, youth campaigns on the platforms they use, and event coverage.
Example searchesNew digital services need adoption, not just a launch. Onboarding journeys, app store pages, explainer videos and campaigns that move residents to digital channels.
Example searchesCommercial goals with public accountability. Corporate sites, investor and tender pages, employer branding and campaigns that meet both brand and government guidelines.
Example searchesShort windows and big audiences. Event sites and registration, launch campaigns, live social coverage and post-event films.
Example searchesExample searches are illustrative. We map your real search demand, in Arabic, English and the other languages residents use, during the review.
Arabic is the official language of federal entities, federal websites are guided to meet WCAG 2.1 AA, and public content has to respect national symbols and avoid misleading claims. We write, design and build to those rules from the first draft.
Applicants are required to furnish all requisite documentation prior to submissionJargon, no clear next step
Before you apply, have your Emirates ID and the venue's approval letter ready
Click hereLink text a screen reader can't use
Download the permit guide (PDF, Arabic and English)
See the infographic belowInformation locked in an image
The same steps published as text, with alt text in Arabic and English
The fastest government service in the worldA superlative you can't back up
Most applications are reviewed within [x] working days
Example wording based on the decision to use Arabic as the official language of all federal authorities and establishments, reported by Gulf News; the Cabinet-endorsed National Digital Accessibility Policy, under which federal entities are guided to WCAG 2.1 AA, as reported by Telecom Review; TDRA's UAE Design System for federal websites, which follows WCAG 2.2; Federal Decree-Law No. 55 of 2023 on media regulation and its content standards, which include respect for the State's symbols and institutions and rule out misleading advertising, summarised by Al Tamimi; the Zero Government Bureaucracy Programme; and Dubai's Information Security Regulation, which prevents critical government information being stored or processed outside the UAE. This is not legal advice: we confirm current requirements with your team before launch.
Arabic and English published together, with true right-to-left layouts and the same information in both.
WCAG 2.1 AA as the baseline: contrast, keyboard access, screen readers, captions, alt text and zoom.
Flags, emblems and images of leaders used only as your guidelines and approvals allow.
Hosting, forms and analytics set up to your security rules, including keeping data in the UAE when required.
Sample projects that show how we approach common public sector briefs.
Fares, journey and service-change pages rebuilt around the questions riders ask, with a bilingual journey planner and accessible timetables.
A summer heat-safety campaign for outdoor workers and residents: short films, radio and rest-area posters in Arabic, English, Urdu, Hindi, Malayalam and Tagalog.
A bilingual services portal designed on the UAE Design System, with UAE PASS sign-in, smart forms and an AI assistant trained on approved content.
Tell us which services, campaigns or audiences matter most this year. We'll show you where residents get stuck today and what we'd change first.
Get my free reviewIllustrative case studies for design preview. The entities are fictional and the figures describe sample scope, not results. Replace with approved client work before launch.
Procurement, security and sign-off are part of the project, not obstacles to it. We plan for them from the first conversation, so launches don't wait on paperwork.
We respond to RFPs, RFQs and tenders, and provide the company documents your procurement team asks for.
We complete supplier, security and data questionnaires, sign NDAs and follow your access and hosting rules.
Every page, post and film moves through your communications, legal and leadership sign-off, with a record of who approved what.
Native reviewers check both versions together before anything reaches your approvers.
A named project lead, a shared timeline and regular status reports your stakeholders can follow.
CMS training, documentation and content guidelines, so your team can run what we build.
Strategy, websites, content, campaigns and production planned together, so the message residents see matches the service they land on.
Native Arabic and English writers, true right-to-left layouts, and campaigns in the community languages residents speak.
WCAG 2.1 AA from the first wireframe, with hosting, forms and analytics set up to your security rules.
Service completions, time to complete, calls avoided and satisfaction, not just reach and clicks.
Our Dubai production team films explainers, campaign spots and events, and records Arabic and English voice-overs.
A clear framework from first call to launch, so you always know what's happening, what's next and what you'll get at each stage.
We learn your services, audiences, approvals and systems, and find where residents get stuck today.
We plan the content, channels and journeys around the services and audiences that matter most.
We design services that work on a phone in both languages, then refine them with your team.
We build, connect and test everything, then launch with your approvals in place and your team trained.
After launch, we keep it improving: content, campaigns, SEO and reporting from the same team that built it.
Start with a free reviewTell us which services, campaigns or audiences matter most this year. We'll map the content, search, campaigns and service journeys that get residents there.
Get my free reviewOur Dubai team reviews your website, top service pages, search and AI visibility, accessibility basics and recent campaigns, then contacts you to walk through the findings and a prioritised list of next steps. There's no obligation to work with us.
Yes. Our team can support federal ministries and authorities, local government departments, municipalities, free zones and semi-government companies in Dubai, Abu Dhabi and the other emirates, from a single campaign to a full services portal.
Yes. We can respond to RFPs, RFQs and tenders, complete supplier and security questionnaires and sign NDAs. Tell us which procurement portal your entity uses, and our team will confirm the registration and documents it needs.
We can. TDRA's UAE Design System gives federal websites a shared set of accessible components, and we design and build with it or with your own brand guidelines, with WCAG 2.1 AA as the baseline either way.
Where your platform and IT team allow it, we integrate sign-in, payments, appointment booking, CRM and case management, and document every integration for your team.
Native Arabic and English writers create both versions together, rather than translating one from the other. For awareness campaigns we also produce content in the community languages residents use, such as Urdu, Hindi, Malayalam and Tagalog.
We follow your security policy and the rules that apply to your entity, such as Dubai's Information Security Regulation. That includes hosting in the UAE when required, least-privilege access, NDAs, and no personal data in analytics without your approval.
It depends on the services, platforms, languages and production involved. Our team shares a clear proposal once we understand your scope and procurement process. Request a free review or call us to start.
We agree the measures with you before launch: service completions, time to complete, calls and visits avoided, satisfaction and, for campaigns, reach, recall and the actions that follow. No honest agency can guarantee rankings or adoption, and we set realistic expectations after the review.
Tell us where your entity is today. We'll review your website, service pages and search visibility, and come back with clear, prioritised next steps. No obligation.
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Our Dubai team will review your details and contact you to walk through prioritised next steps.
