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Hospitality marketing · Dubai & UAE

Turn guest searches into direct bookings

Websites, search, social and campaigns for hotels, resorts, restaurants and venues across the UAE. Bilingual, built around your booking engine and measured to the reservation, not the click.

Your free audit covers
  • Your booking path, from first page view to the booking engine or table reservation
  • Visibility on Google Search, Maps and Hotels, and in AI answers, in English and Arabic
  • Rates, offers and creator posts checked against UAE pricing and advertising rules
200+Clients
400+Projects
10+Years

Request your free hospitality audit

Takes under a minute. No obligation. Fields marked * are required.

We only use your details to reply to this request. Please don't share guest names or booking details.

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Our Dubai team will review your website, booking path and search visibility, then contact you to walk through prioritised next steps.

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    Hospitality expertise

    Hospitality brands, beautifully represented

    Illustrative hotel, restaurant and venue identities for design demonstration only.

    • AAshgroveHotel & Residences
    • VVELMOREBEACH CLUB
    • CCoralloTrattoria
    • SSaffraneKitchen & Bar
    • ODORYXA DUNESDESERT CAMP
    • HHalcyraResort & Spa
    • TTidewellServiced Apartments
    • MMARLOWE HOUSEBOUTIQUE HOTEL
    • BBrisa NueveRooftop
    • K9Kaffa NineCoffee Roasters
    • DDUNEVALERETREATS
    • LSLune & SaltSeafood Kitchen
    The guest journey

    Guests choose where to stay and eat before they book

    Most stays and reservations start on a phone: a reel saved weeks ago, a search on Google Maps, a question to an AI assistant, a scroll through reviews. We design every step so more of that demand books with you directly.

    01

    Dream

    Trips and nights out start with inspiration: reels, creators, friends' stories and saved posts, often weeks before a date is set.

    Where we help
    • Social content
    • Creators
    • Video
    • Paid social
    02

    Search

    Then they search: "beach resort Dubai", "brunch near me", "شقق فندقية في دبي", on Google, Maps, OTAs and AI assistants.

    Where we help
    • Hotel SEO
    • Arabic SEO
    • Google Business Profile
    • AI search
    03

    Compare

    They compare rates, photos, menus, location and reviews, usually with your website and an OTA listing open side by side.

    Where we help
    • Room & menu pages
    • Photography
    • Offers
    • Reviews
    04

    Book

    They want to book in a few taps, see the full price up front and get a fast answer on WhatsApp when they have a question.

    Where we help
    • Booking engine
    • Table reservations
    • Click-to-WhatsApp
    • Call tracking
    05

    Return

    Pre-arrival messages, a simple review request and relevant offers bring guests back, and bring their friends next time.

    Where we help
    • Guest CRM
    • Email & WhatsApp
    • Review requests
    • Loyalty offers
    Your free audit

    See where bookings slip away to OTAs and competitors

    We review your property the way a guest finds it: on a phone, in more than one language, next to the OTA listing and the hotel across the road. You keep the findings whether or not you work with us.

    1. 01

      Booking path

      How many taps it takes to reach the booking engine or a table reservation, and where guests drop off on mobile.

    2. 02

      Google Hotels, Maps & search

      Where you appear for your key searches in English and Arabic, and whether your official site shows next to the OTAs.

    3. 03

      AI search

      Whether AI assistants can understand and accurately describe your property, rooms, outlets and offers.

    4. 04

      Ads, metasearch & landing pages

      Where paid clicks land, and where bookings leak between the ad, the rate and the checkout.

    5. 05

      Rates, offers & claims

      Prices shown without VAT, unapproved promotions, unproven "best" claims and undisclosed creator posts.

    6. 06

      Tracking

      Whether bookings, revenue, calls and WhatsApp chats are measured across your site and booking engine.

    What you getA prioritised list of fixes, walked through with you by our Dubai team

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    What we do

    Hospitality marketing services, under one roof

    Websites and booking engines, SEO, paid and metasearch campaigns, social, creators, production and guest CRM from one Dubai team, so the offer in an ad matches the page a guest lands on and the rate they pay.

    Hotel and restaurant websites that sell the stay

    Mobile-first, bilingual websites built around how guests decide: rooms, dining, offers, location and photos first, with a fast handoff to your booking engine or reservation system and the full price shown before checkout.

    • Mobile-first hotel & restaurant web design
    • Booking engine & table reservations
    • Room, menu & offer pages
    • Direct-booking offers & member rates
    • Arabic & English RTL
    • Speed, accessibility & security
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    Illustrative interface

    Who we help

    Marketing for every kind of hospitality business

    From beachfront resorts to a single neighbourhood café. Each segment books differently, searches differently and needs different content, so pick yours to see where we usually start.

    Luxury hotels & resorts

    Example searches

    Example searches are illustrative. We map your real search demand, in English, Arabic and your key source-market languages, during the audit.

    Rates, offers & rules

    Offers guests trust, with no surprises at checkout

    In the UAE, advertised prices must include VAT, misleading claims are prohibited and anyone promoting your property on social media needs an advertiser permit. We write rates, offers and creator briefs to those rules from the first draft.

    Instead ofbecomesWe write
    Rooms from AED 450* (+ taxes & fees)Price without VAT

    Rooms from AED 450 a night, VAT included. Tourism Dirham shown before you pay

    Only 1 room left! Book in the next 10 minutesFalse urgency

    Rooms available for your dates, with free cancellation up to 48 hours before arrival

    Dubai's No.1 brunchUnproven claim

    Saturday brunch on the terrace, with live music and marina views

    Loved my weekend at @yourhotel ✨Undisclosed promotion

    #Ad · Hosted stay at @yourhotel, posted by a creator with a valid advertiser permit

    Example wording based on Article 27(1) of the VAT Executive Regulation (Cabinet Decision No. 52 of 2017), which requires advertised prices to include VAT; the Consumer Protection Law (Federal Law No. 15 of 2020) and Cabinet Decision No. 66 of 2023, which prohibit misleading advertising and require prior approval for promotions and discounts; the UAE Media Council advertiser permit for anyone promoting on social media, paid or gifted; and Dubai's Tourism Dirham rules. This is not legal advice: we confirm current requirements with your team and the relevant authority before launch.

    • Prices shown in full

      Rates and menus advertised with VAT included, and every extra charge clear before the guest pays.

    • Promotions approved first

      Discounts and seasonal offers planned early enough to get the approvals they need before they run.

    • Creators permitted and disclosed

      We check each creator's advertiser permit and make sure paid or gifted posts are clearly marked.

    • Consent-based guest data

      Forms ask only what's needed, remarketing and email follow consent, and no booking details go into URLs or ad pixels.

    Our work

    Results for food & beverage brands

    Outcomes from COLAB projects for restaurant and food businesses, as published in our case studies. We walk through scope, timeframes and more hospitality work on a call.

    Food & beverageWebsiteOnline ordering
    7xOnline orders

    The Vegan Joint

    Designed and developed a website with an integrated order booking system and a production-ready flow for smoother online operations.

    Food & beverageSEOPaid campaigns
    10xTruck requests

    Best Food Trucks

    Defined a digital strategy combining SEO content and paid campaigns to increase food truck bookings and lead volume.

    Your property next

    Hotel, restaurant or venue in the UAE?

    Tell us what you want to fill: rooms, tables, weekdays or a new season. We'll show you where the bookings are today and what we'd change first.

    Get my free audit

    Metrics as published by COLAB. Baselines and timeframes are shared on a call, with each client's permission.

    Client stories

    What hospitality clients say about us

    From room searches to table reservations and private events, every guest journey needs a clear path to booking.

    Hotels & direct bookings

    Guests used to find us on an OTA, then struggle to book on our own website. COLAB connected our room pages to the booking engine and aligned our Google Hotel Ads with direct-booking offers. Now the journey feels clear from room search to reservation.

    Sofia BennettGeneral Manager, Marlowe House
    Restaurants & reservations

    For us, a successful campaign means booked tables. COLAB brought our menus, Google Maps listing and brunch campaigns together, with a clear reservation link on every page. Our team can now see which promotions lead to table bookings and private-dining enquiries.

    Daniel BrooksOperations Director, Saffrane Kitchen & Bar
    Beach clubs & private events

    We needed separate booking journeys for day passes, cabanas and private events. COLAB paired fresh venue photography with seasonal social campaigns and dedicated landing pages. Guests can check the details, reserve their visit or send an event enquiry straight to our WhatsApp team.

    Priya NairMarketing Director, Velmore Beach Club

    Illustrative testimonials and profile images for design preview.

    Why COLAB

    Why work with COLAB on hospitality marketing

    A COLAB strategist and a hotel director of sales reviewing photography and a website together in a Dubai hotel lounge
    01

    One team, from shoot to booking

    Strategy, website, SEO, campaigns and production planned together, so the photo in an ad, the offer on the page and the rate at checkout all match.

    02

    Bilingual by default

    Arabic and English content, true right-to-left layouts and Arabic SEO, plus pages for the source markets you want to grow.

    03

    Built around direct bookings

    Booking engine, table reservations, calls and WhatsApp tracked to revenue, so you can see what each channel brings in.

    04

    Production in-house

    Our Dubai production team shoots hotels, restaurants and experiences, so content keeps pace with every offer and season.

    05

    Offers that meet UAE rules

    VAT-inclusive pricing, approved promotions and permitted, disclosed creators, written in from the first draft.

    Our process

    Built around your goals, step by step

    A clear framework from first call to launch, so you always know what's happening, what's next and what you'll get at each stage.

    Phase 01 of 04

    Discover

    We learn your property, outlets, guests and seasons, and find where bookings drop off today.

    • Free website & booking-path audit
    • Goals by property, outlet and season
    • Competitor, OTA and search review
    • Rate, offer and claims review
    • Scope, timeline and deliverables
    OutputAudit & scope

    After launch, we keep it growing: SEO, campaigns, content and reporting from the same team that built it.

    Start with a free audit

    Be the place guests book first

    Tell us which rooms, tables or seasons you want to fill. We'll map the website, search and campaigns that get you there.

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    FAQs

    Hospitality marketing, answered

    Our Dubai team reviews your website, booking path, search visibility, listings and campaigns, then contacts you to walk through the findings and a prioritised list of next steps. There's no obligation to work with us.

    Yes. We work with hotels, resorts, serviced apartments, holiday homes, restaurants, cafés, beach clubs, spas, event venues and experience operators in Dubai, Abu Dhabi and the other emirates, from single outlets to multi-property groups.

    OTAs bring reach that most properties need. Our aim is to grow the share of guests who book with you directly, through a faster booking path, Google Hotels and metasearch, direct-booking offers, remarketing and guest CRM, and to track it so you can see the shift. Results depend on your property, rates and market.

    Yes. We work with your existing booking engine, table reservation platform, PMS or CRM where they allow integration, and set up tracking so bookings and revenue can be tied back to the channel that drove them.

    They can, when each campaign matches the guest's moment. Hotel Ads and search reach guests comparing rates and ready to book, while social reaches guests still deciding where to go. We plan budgets by season and source market and optimise for bookings and revenue, not clicks.

    Yes. We brief and manage creators, confirm each one holds a valid UAE Media Council advertiser permit and make sure paid or gifted posts are clearly disclosed as promotion. Your team approves every post before it goes live.

    Yes. We design and build bilingual sites with proper right-to-left layouts for Arabic, so both versions feel native, optimise each language for search and can add pages for your key source markets.

    It depends on the number of properties or outlets, the channels involved, production needs and the content you need. Our team shares a clear proposal once we understand your goals. Request a free audit or call us to start.

    Paid campaigns can start bringing bookings soon after launch, while SEO builds over months. Timing also depends on seasonality, your site and your competition, and we set realistic expectations after the audit. No honest agency can guarantee occupancy, covers or rankings.

    Free hospitality audit

    See what your site is leaving on the table

    Tell us where your property is today. We'll review your website, booking path and search visibility, and come back with clear, prioritised next steps. No obligation.

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    Request your free audit

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    We only use your details to reply to this request. Please don't include guest names or booking details.