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Retail & CPG marketing · Dubai & UAE

Turn product searches into repeat orders

Websites, marketplaces, search, social and product content for retailers and consumer brands across the UAE. Bilingual, planned around the retail calendar and measured to the order, basket and repeat purchase, not the click.

Your free audit covers
  • Your path to purchase, from product page to cart, checkout and delivery options
  • Visibility on Google Shopping, Amazon.ae, noon and AI answers, in English and Arabic
  • Prices, promotions and product claims checked against UAE consumer protection rules
200+Clients
400+Projects
10+Years

    Request your free retail growth audit

    Takes under a minute. No obligation. Fields marked * are required.

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    Our Dubai team will review your store, product pages and search visibility, then contact you to walk through prioritised next steps.

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      Retail & consumer clients

      Consumer brands we've worked with

      Beauty, fashion, packaging, consumer electronics and e-commerce brands COLAB has worked with in Dubai and Los Angeles.

      • Cirem Cosmetics
      • Qoorchaq
      • Pulse Uniform
      • Clean Cosmetics
      • Box City
      • Soundstream
      • Power Acoustik
      • Krazy Buy
      The path to purchase

      Shoppers compare everything before they add to cart

      Most purchases start on a phone: a reel, a search on Google or a marketplace, a question to an AI assistant, a price check against two other stores. We design every step so more of that attention turns into baskets, orders and repeat customers.

      01

      Discover

      It starts with a reel, a creator, a friend's recommendation or a seasonal campaign, often weeks before the purchase.

      Where we help
      • Social content
      • Creators
      • Paid social
      • Product video
      02

      Search

      Then they search: "linen dress dubai", "protein bars uae", "عطور عود أونلاين", on Google, Amazon.ae, noon and AI assistants.

      Where we help
      • E-commerce SEO
      • Arabic SEO
      • Shopping ads
      • Marketplace listings
      03

      Compare

      They compare price, reviews, delivery time, returns and payment options, usually across a few tabs and apps at once.

      Where we help
      • Product pages
      • Reviews
      • Delivery & returns
      • Price clarity
      04

      Buy

      They want a fast checkout with Apple Pay, instalments or cash on delivery, and a quick answer on WhatsApp if something is unclear.

      Where we help
      • Checkout UX
      • Payment options
      • Click-to-WhatsApp
      • Purchase tracking
      05

      Repeat

      Order updates, replenishment reminders, loyalty and reviews turn a first order into a habit, and customers into referrals.

      Where we help
      • Email & WhatsApp
      • Loyalty
      • Reviews
      • Win-back
      Your free audit

      See where baskets drop before the checkout

      We review your store the way a shopper finds it: on a phone, in English and Arabic, with the marketplace listing and the competitor one tap away. You keep the findings whether or not you work with us.

      1. 01

        Path to purchase

        How many taps it takes to go from an ad or a search to a paid order, and where shoppers drop off on mobile.

      2. 02

        Google, Shopping & marketplaces

        Where your products appear on Google, Shopping, Amazon.ae and noon, and how your titles, images and reviews compare.

      3. 03

        AI search

        Whether AI assistants describe your products, prices and stores accurately, in English and Arabic.

      4. 04

        Ads, feeds & landing pages

        Product feed health, where paid clicks land, and where orders leak between the ad, the page and the cart.

      5. 05

        Prices, promotions & claims

        Discount wording, VAT-inclusive prices and product claims that need a permit or approval before they run.

      6. 06

        Tracking

        Whether purchases, revenue, WhatsApp orders and repeat customers are measured end to end.

      What you getA prioritised list of fixes, walked through with you by our Dubai team

      Get my free audit
      What we do

      Retail marketing services, under one roof

      Stores, search, marketplaces, campaigns, social, production and retention from one Dubai team, so the product in an ad matches the page it lands on and the order a shopper places.

      E-commerce websites that sell on a phone

      Mobile-first, bilingual stores on Shopify or WooCommerce, built around how UAE shoppers buy: clear product pages, fast search and filters, delivery and returns up front, and a checkout with the payment options they expect.

      • Shopify & WooCommerce stores
      • Product & collection pages
      • Search, filters & bundles
      • Checkout & UAE payment options
      • Arabic & English RTL
      • Speed, accessibility & security
      Include this in my free audit

      Illustrative interface

      Who we help

      Marketing for every kind of retailer and consumer brand

      From a single-category online brand to a multi-brand retailer with stores across the city. Each category sells differently, searches differently and needs different content, so pick yours to see where we usually start.

      Fashion & footwear

      Example searches

      Example searches are illustrative. We map your real search demand, in English, Arabic and the other languages your shoppers use, during the audit.

      Prices, promotions & claims

      Offers shoppers trust, approved before they run

      Discounts and promotions need a permit before they are announced, advertised prices must include VAT, and claims on cosmetics, supplements and food are regulated. We write every price, offer and product claim to those rules from the first draft.

      Instead ofbecomesWe write
      Up to 70% off everything!Vague discount, no permit details

      Was AED 400, now AED 280 (30% off) on selected linen, 1 to 14 March

      Only AED 99*Price shown before VAT

      AED 99, VAT included

      Clinically proven to cure acneMedical claim on a cosmetic

      Helps skin look clearer and feel balanced, with the claim checked before the ad runs

      The healthiest snack in the UAEUnprovable health claim

      20 g of protein per bar, as stated on the nutrition label

      Example wording based on Federal Law No. 15 of 2020 on Consumer Protection and its Executive Regulation (Cabinet Decision No. 66 of 2023), which require a licence before discounts or promotions are announced and prohibit misleading advertising; Dubai consumer protection guidance, reported by Gulf News, that a discount should show the original price, the reduced price and the percentage; the VAT-inclusive price rule in Cabinet Decision No. 52 of 2017; Dubai Municipality's technical guidelines for cosmetic and personal care products, which bar disease claims and ask for advertising to be approved through Montaji; UAE.S 2333:2019 for health and nutrition claims on food; Federal Decree-Law No. 38 of 2024, which requires approval before supplements are advertised; and the UAE Media Council advertiser permit for creators. This is not legal advice: we confirm current requirements with your team and the relevant authority before launch.

      • Permits planned in

        Promotion permits built into every sale calendar, with the original price, the new price and the percentage on every offer.

      • Prices stated accurately

        VAT-inclusive prices in AED that match the checkout, and no footnotes that contradict the headline.

      • Claims you can back up

        Beauty, food and supplement claims checked against Montaji, UAE.S 2333 and EDE rules before they go live.

      • Creators with permits

        Paid creator content clearly labelled as advertising, with each creator's UAE Media Council advertiser permit checked.

      Our work

      E-commerce work, from product page to checkout

      Stores, product content and campaigns our Dubai team has built for consumer brands.

      Beauty & cosmeticsWebsitePhoto & video
      35%Engagement

      Cirem Cosmetics

      Revamped website experience and refreshed product photography and video, elevating brand perception and product page engagement.

      E-commerce brandE-commerce buildPhoto & video
      9xConversion rate

      Qoorchaq

      Built the e-commerce experience and produced product photography and videography, aligning visuals with the brand's premium positioning.

      Uniform e-commerceE-commerce SEOGoogle Shopping
      21%Conversion rate

      Pulse Uniform

      Optimised the e-commerce structure, SEO categorisation and Google Shopping campaigns to improve product discovery and paid performance.

      Your brand next

      Retailer or consumer brand in the UAE?

      Tell us which products, categories or seasons you want to grow. We'll show you where orders come from today and what we'd change first.

      Get my free audit

      Results as published on colabdxb.ae. We walk through the scope, baseline and timeframe behind each one on a call.

      Client stories

      What e-commerce clients say about us

      E-commerce & Shopify

      From UX wireframes to final development, COLAB handled everything, product pages, cart flow, and Shopify customization, improving our overall conversion rate.

      Elisabeth SchneiderCo-Founder, Reverie Cosmetics
      What we delivered
      • UX wireframes
      • Product pages
      • Cart flow
      • Shopify customisation
      • Development
      Get my free audit
      Why COLAB

      Why work with COLAB on retail and e-commerce

      A digital strategist and a retail brand manager reviewing product photography together in a Dubai studio
      01

      One team, from product shoot to checkout

      Strategy, store, SEO, campaigns and production planned together, so the product in an ad, the page it lands on and the checkout all match.

      02

      Bilingual by default

      Arabic and English product content, true right-to-left layouts and Arabic SEO, plus content for the expat communities you sell to.

      03

      Measured to the order

      Purchases, revenue, WhatsApp orders and repeat customers tracked through to your store and CRM, so you can see what each channel brings in.

      04

      Production in-house

      Our Dubai production team shoots packshots, on-model and lifestyle imagery and product films, sized for every channel from one shoot.

      05

      Offers that meet UAE rules

      Promotion permits, VAT-inclusive prices and approved product claims, written in from the first draft.

      Our process

      Built around your retail calendar, step by step

      A clear framework from first call to launch, so you always know what's happening, what's next and what you'll get at each stage.

      Phase 01 of 04

      Discover

      We learn your products, margins, customers and channels, and find where orders drop off today.

      • Free store & checkout audit
      • Goals by category, channel and season
      • Competitor, marketplace and search review
      • Prices, promotions and claims review
      • Scope, timeline and deliverables
      OutputAudit & scope

      After launch, we keep it growing: SEO, campaigns, content and reporting from the same team that built it.

      Start with a free audit

      Be the brand shoppers reach for first

      Tell us which products, categories or seasons you want to grow. We'll map the store, search, marketplaces and campaigns that get you there.

      Get my free audit
      FAQs

      Retail and e-commerce marketing, answered

      Our Dubai team reviews your store, product pages, checkout, search and marketplace visibility and campaigns, then contacts you to walk through the findings and a prioritised list of next steps. There's no obligation to work with us.

      Yes. We work with online stores, multi-brand retailers, supermarkets and consumer brands in fashion, beauty, fragrance, food and beverage, electronics, home and more, in Dubai, Abu Dhabi and the other emirates, from single-category online brands to multi-store retailers.

      In most cases, yes. UAE consumer protection law requires a licence from the emirate's authority before discounts or promotions are announced. In Dubai that's a Department of Economy and Tourism permit, which sets the dates, locations and offer, and discounts should show the original price, the new price and the percentage. We build permit time into every campaign calendar. Your team and the authority confirm the final requirements.

      Yes. We optimise titles, images, bullet points and enhanced content in English and Arabic, run sponsored product and brand campaigns, and keep prices, stock and reviews consistent with your own store.

      We build on Shopify and WooCommerce, and work with your existing platform, inventory system and payment providers where they allow integration, including UAE options such as cash on delivery and instalments.

      They can, when the product feed is clean and each campaign matches where the shopper is. Shopping and Search reach people ready to buy, while social builds demand and launches new products. We plan budgets around the retail calendar and optimise for purchases, revenue and new customers, not clicks.

      Yes. We plan creator and UGC partnerships, brief and approve the content, and check that every paid creator holds a UAE Media Council advertiser permit and that each post is clearly marked as an ad.

      It depends on the size of your catalogue, the channels and marketplaces involved, production needs and the content you need. Our team shares a clear proposal once we understand your goals. Request a free audit or call us to start.

      Paid campaigns can start bringing orders soon after launch, while SEO builds over months. Timing also depends on your season, your store and your competition, and we set realistic expectations after the audit. No honest agency can guarantee sales or rankings.

      Free retail audit

      See what your store is leaving on the table

      Tell us where your brand is today. We'll review your store, product pages and search visibility, and come back with clear, prioritised next steps. No obligation.

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        We only use your details to reply to this request. Please don't include customer data.